The Abercrombie Managing multiple stakeholders to deliver a three-week program of events for our queer community that aligned with the Sydney WorldPride message and Solotel values.

I managed the venue styling, Abercrombie brand, PR, event partner deliverables and end to end management of the marketing campaign.

The Longest Night was a week-long celebration of the Winter Solstice, from Tuesday 21 to Sunday 26 June. I proposed this concept as an initiative to help drive mid- week, peak winter, traffic into venues and create a unique and elevated experience for punters. I worked with the key event team on event ideation, stakeholder management, creative briefs, paid social campaign, website development and event logistics.

We held a launch dinner at The Bank Hotel on the eve of Winter Solstice to thank Solotel’s staff, partners and promoters for all of their hard work across The Longest Night events. It was also an opportunity to showcase the direction Solotel works toward in creating amazing unique experiences for our guests.

Solotel Group came together to raise money for flood relief. Punters could purchase any CUB beer over the month of April and $1 was donated to Red Cross Flood Appeal.

I worked on the campaign development and execution across all Solotel pubs and bars. The campaign successfully raised $150k for flood relief.

International Women’s Day was an opportunity to hightlight all the incredibly talented, hardworking female identifying employees at Solotel. I worked on a video campaign that was rolled out across Solotel’s social channels. I interviewed a number of Solotel employees who discussed how Solotel is ‘Breaking the Bias’ in creating equal opportunities in the workplace. It was a really inspiring project to be a part of.

Pride Month at The Bank celebrated the history, culture and contributions of our local queer community.

My role involved programming all of the Pride-themed entertainment for the month, venue styling, campaign creative, campaign roll-out, and event management.

Waywards at The Bank Hotel partnered with Young Henrys and Music and Booze Co to deliver 4 nights of free live music across the June Long Weekend.

I worked across the campaign from from initial from the creative briefing, event videography briefing, paid social campaign and managing venue logistics.

Public House Petersham partnered with Sydney creative music agency, UNDR CTRL, to deliver 6 weekends of live music and DJ’s in the venues car park and indoor spaces.

I worked on the campaign execution, from ideation through to event logistics on the event days.

Natty Social was the first inner west Natural Wine Festival held at Public House Petersham. I worked on the second and third installments of the event from campaign creative design, campaign roll out and event organisation.

Young Henrys celebrated their 10th Birthday with their annual Tinnie Crack at The Courthouse, Newtown, where their very first schooner of Newtowner was poured.

I worked with Young Henrys to support the execution of the campaign and all of the event day logistics.